Increased use of Gecko live chat by 50%

Brief

To increase interaction with the University of Nottingham’s live chat functionality provided by third-party, Gecko and apply the existing university brand.

Feedback indicated that users didn’t feel it was a legit feature as it didn’t seem visually trustworthy or appealing.

Improvements made

Increase in font size
Use of blue gradient in place of University logo and grey backgrounds
Pink call to action as per rest of website – enabling the white text to be visible
Higher contrast on input field border to increase legibility
Change of messaging/welcome text

Increased use of Gecko live chat by 50%

Brief

Improvements made

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